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7. Future Research While our study provides valuable insights into the human psychology of virtual asset transactions on Idle Fish, there are still opportunities for further research in this area. Future studies could delve deeper into the specific characteristics of virtual assets that appeal to users, as well as the impact of social influence and peer pressure on purchase decisions. Additionally, longitudinal studies could track the long-term spending behaviors of users on the platform to understand the sustainability of their purchasing habits. By continuing to explore these topics, researchers can gain a more comprehensive understanding of the evolving nature of consumer behavior in the digital age and its implications for online marketplaces.。